Post by tonima5 on Jan 18, 2024 4:20:08 GMT -5
The foundation for sales is human psychological patterns. Knowing them, the marketer places “trap” triggers on the advertising material, forcing the user to move from stage to stage. A person, without realizing it, goes through the chain from getting to know the product to purchasing in one session. Features of the AIDA model Unlike other advertising formulas, AIDA marketing sells not through needs, but through positive emotions. Instead of immersing in one's own problems, a person experiences anticipation from pleasure. Often, a client who falls into the AIDA funnel feels like he owns the product even before purchasing it. This effect is achieved, for example, using a trial product or a free limited version. Another feature of the technique applies not only to AIDA, but, perhaps, to all marketing models.
But we shouldn’t forget about this: the formula only Email Marketing List works if it is adapted to the target audience. Therefore, before implementation, careful preparation is required: analysis and drawing up a portrait of the ideal consumer. At the launch stage, this will help set up correct targeting - showing advertising not to the entire audience, but to its specific segments. Target audience settings in your Facebook account Advantages and disadvantages of the AIDA model The formula is so old that its “great-grandmother” - AIDS - was invented by advertising agent St. Elmo Lewis back in 1898. The AIDA model is over 120 years old and still working. In fact, this is one of the most reliable marketing formulas. The AIDA sales technique is consistently effective. It is based on scientifically proven psychological techniques that subconsciously influence people. Why do marketers love AIDA? For measurability. The formula, divided into 4 stages, makes it easy to evaluate the effectiveness of each of them.
If something goes wrong, this is not a reason to change the entire strategy - just look at which link in the chain caused the “gap”. The formula also has a disadvantage - it is not suitable for everyone. We will talk further about where AIDA can and cannot be used. Where is the AIDA model applied? The best AIDA sales results are demonstrated in the field of FMCG products. These are goods that are sold in a short time at a relatively low price. The FMCG category includes everyday food products, household goods, popular over-the-counter medicines, etc. The AIDA model works to increase demand and conversions in the following industries: retail and b2b trade; network marketing; sales through a call center; paid software; online courses. In an online store, the formula is used twice: once on the main page, and once in the product category. Where is the AIDA model applied? The AIDA model will not be suitable for products if they have a very high price or are intended for a narrow group of consumers.
But we shouldn’t forget about this: the formula only Email Marketing List works if it is adapted to the target audience. Therefore, before implementation, careful preparation is required: analysis and drawing up a portrait of the ideal consumer. At the launch stage, this will help set up correct targeting - showing advertising not to the entire audience, but to its specific segments. Target audience settings in your Facebook account Advantages and disadvantages of the AIDA model The formula is so old that its “great-grandmother” - AIDS - was invented by advertising agent St. Elmo Lewis back in 1898. The AIDA model is over 120 years old and still working. In fact, this is one of the most reliable marketing formulas. The AIDA sales technique is consistently effective. It is based on scientifically proven psychological techniques that subconsciously influence people. Why do marketers love AIDA? For measurability. The formula, divided into 4 stages, makes it easy to evaluate the effectiveness of each of them.
If something goes wrong, this is not a reason to change the entire strategy - just look at which link in the chain caused the “gap”. The formula also has a disadvantage - it is not suitable for everyone. We will talk further about where AIDA can and cannot be used. Where is the AIDA model applied? The best AIDA sales results are demonstrated in the field of FMCG products. These are goods that are sold in a short time at a relatively low price. The FMCG category includes everyday food products, household goods, popular over-the-counter medicines, etc. The AIDA model works to increase demand and conversions in the following industries: retail and b2b trade; network marketing; sales through a call center; paid software; online courses. In an online store, the formula is used twice: once on the main page, and once in the product category. Where is the AIDA model applied? The AIDA model will not be suitable for products if they have a very high price or are intended for a narrow group of consumers.